Welcome to The Farmers’ Truck Blog

We share stories, tips and trends about the mobile farmers' market industry. Inspiring communities around the world to increase healthy food access, address food deserts and battle food insecurity with the use of a mobile market vehicle.

All Stories

The 5 Best Mobile Farmers’ Market Display Tips to…

We’re going to share our tried and true tips for creating beautiful mobile farmers’ market displays. If you make it easy for people to...
Frederic Laforge
6 min read

Food Insecurity and Race: The Troubling Stats and What…

The facts don’t lie. Racial inequity plays a big part in food insecurity in the US. Non-white households are two times more food insecure...
Frederic Laforge
6 min read

What’s the Real Cost of Hunger? Finding Local Solutions…

$130.5 billion.  That’s not a typo. That’s the cost of hunger per year on the American healthcare system.1 And it’s the shocking result of...
Frederic Laforge
4 min read

Seniors’ Food Insecurity: 4 Ways Mobile Farmers’ Markets Can…

The baby boomer generation is still booming in their golden years. And that’s great for the healthy older adults who can cover their healthcare...
Lorraine Dufour
7 min read

We Share Our Top 5 Financial Tips for Mobile…

Mobile farmers’ markets are as diverse as the foods they serve. And their reasons for being are very worthy. But if you want to...
Frederic Laforge
6 min read

Why Fruits and Vegetables Are an Important Part of…

The United Nations (UN) declared 2021 as the International Year of Fruits and Vegetables (IYFV).1 Even though 2021 is over, it’s still crucial to...
Frederic Laforge
6 min read

Who Benefits From Community Food Systems? 3 Ways to…

Have you ever tasted a tomato?  No, really. I mean, actually tasted one?  I know, I know, you’re thinking, “of course I have!” Chances...
Lorraine Dufour
8 min read

How Food Affects Our Nation’s Health. The Impact of…

Is it weird to think of food as medicine? Definitely not.  The foods we consume affect our health more than you might think. Some...
Frederic Laforge
5 min read

What the Blue Zones Teach Us About Healthy Living…

There’s an interesting phenomenon happening in five small pockets of the world. Researchers call these areas the ‘Blue Zones’.1 We’re talking about the happiest...
Frederic Laforge
5 min read

Why We Can’t Let Mobile Farmers’ Markets Fail and…

Running a mobile farmers’ market is hard. We should know. We did it for several years. Trying to balance costs, handling fresh produce, marketing,...
Frederic Laforge
6 min read